This quote comes from Joe McNally's book, The Moment It Clicks. Couldn't agree more. Also applies to "someone" by the way. For Joe, that someone happened to be Mr. Tony Bennett.
This is Mr. Li, a member of the local youth symphony, lit by a 3'x4' softbox, camera left, with the face of the softbox turned away from him to feather the light. Imagine Mr. Li being at the center of the clock, and the camera is at the six o'clock position, the softbox is at about ten or eleven o'clock. If you placed the light at nine o'clock, it will light all of his face, and you won't get the shadow on the nose and cheek. Be sure to shield the lens from the strobe to minimize flare.
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